Privacy Policy

Last updated: 12 January 2026

Mkulima Jovial respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect information when you use our website, WhatsApp services, marketplace listings, and related platforms.

This policy is aligned with the Kenya Data Protection Act, 2019.

1. Who We Are

Mkulima Jovial is an agricultural marketplace and facilitation platform operating in Kenya, connecting farmers, suppliers, service providers, and buyers.

2. Information We Collect

We may collect the following information:

a) Personal Information

Full name
Phone number
Email address
County, sub-county, ward, or general location
Farming type (e.g. poultry, dairy, crops, livestock)

b) Transaction Information

Products or services requested
Order and delivery details
Payment confirmation references (we do not store card or mobile money PINs)

c) Communication Data

WhatsApp messages
Chatbot interactions
Form submissions
Customer feedback and inquiries

d) Technical Data

IP address
Browser type
Pages visited
Cookies and analytics data

3. How We Collect Information

We collect information through:

Website forms
WhatsApp conversations
Chatbots
Phone calls and SMS
Marketplace listings and inquiries
Cookies and analytics tools

4. How We Use Your Information

We use your information to:

Process orders and inquiries
Connect buyers with sellers or service providers
Communicate about products, deliveries, or updates
Improve our marketplace and services
Provide customer support
Send educational or promotional information (where appropriate)
Meet legal and regulatory requirements

5. WhatsApp & Chatbot Usage

By contacting Mkulima Jovial via WhatsApp or interacting with our chatbot, you consent to:

Receiving replies, updates, and follow-ups
Automated and manual responses
Storage of conversation data for service improvement and record-keeping

You may request to stop communications at any time.

6. Data Sharing & Third Parties

We may share your data only with:

Sellers or suppliers (for order fulfillment)
Logistics or delivery partners
Technology providers (e.g. website hosting, chatbot tools, analytics)

We do not sell your personal data to third parties.

7. Data Storage & Security

Data is stored securely using reasonable technical and organizational safeguards
Access is limited to authorized personnel only
We take measures to prevent unauthorized access, loss, or misuse

However, no online system is 100% secure, and we cannot guarantee absolute security.

8. Cookies & Analytics

Our website may use cookies and analytics tools to:

Understand visitor behavior
Improve user experience
Measure traffic and performance

You may disable cookies through your browser settings.

9. Your Rights

Under the Kenya Data Protection Act, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data (where legally permissible)
Object to certain data processing activities

Requests can be made through our contact details below.

10. Data Retention

We retain personal data only as long as necessary to:

Fulfill the purposes outlined in this policy
Comply with legal, accounting, or regulatory obligations

11. Children’s Privacy

Mkulima Jovial does not knowingly collect personal data from children under 18 years of age.

12. Changes to This Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date.

Continued use of our services constitutes acceptance of the updated policy.

13. Contact Information

If you have questions about this Privacy Policy or your data, contact us via:

WhatsApp: +254795485349
Email: info@mkulimajovial.co.ke